Advertising & Marketing Solutions with Lightwave Online Magazine

Why Advertise on Lightwave?

Influential decision makers in optical communications rely on Lightwave 

For more than 25 years, Lightwave has delivered trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our technically savvy digital magazine, email newsletter, online and event content serves technology vendors, communications carriers and major enterprises with a complete and nuanced picture of the optical communications business environment that other information sources simply don't provide.

Lightwave is a valued information source for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses. Our readers rely on Lightwave to inform their purchasing decisions by a margin of nearly four to one over other fiber-optic communications media. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads.


Lightwave e-zine

  • Frequency: Bi-monthly
  • Audience: 31,000+  subscribers with purchase influence worldwide
  • Content: In-depth technology features, analysis and interviews
  • Advertising options: Display ads, Product Showcase ads, Bellybands, Advertorials

Lightwave Direct e-newsletters

  • Frequency: Three times/week
  • Audience: 37,000 opt-in subscribers worldwide
  • Content: Latest industry news and product announcements
  • Sponsorship options: Exclusive sponsorships with Skyscraper banner and Text ad integrated into editorial content

Lightwave Online

  • Frequency: 24/7/365
  • Audience: 154,000 Page Views/ 38,000 Unique Visitors worldwide per month
  • Content: News, Blogs, Products, Webcasts, Podcasts, White Papers, Technology Features, Editorial Guides, Video
  • Advertising & Sponsorship options: Banners, Text Links, Topic Center sponsorships and Lead-Gen sponsorships
     

Lightwave's audience includes influential fiber-optic communications decision makers worldwide:

 

Industry

40% OEM/Manufacturing/Suppliers
22% Carriers/Service Providers
36% End-Users
2%   Other

Job Function

38% Engineering/Technical Management
28% Corporate/Business Management
32% Engineering/Technical Staff
2%   Other

Geographic Distribution


56% North America
24% Europe
16% Asia Pacific
4% Middle East/Africa

 

 

Meet the Lightwave Sales Team

Media Sales Manager - North America and UK

Trey Higgens

847-963-8624

treyh@pennwell.com

 

 

Trey Higgens has been involved in publishing for over thirty years, helping companies achieve their marketing objectives with integrated programs consisting of magazine advertising, eNewsletters, Webcasts, White Papers, and Videocasts. He can be reached at treyh@pennwell.com.

Group Publisher

 

Tim Hermes

703-200-1474

timh@pennwell.com

 

 

Tim Hermes is a 20-year b2b publishing professional. In his current role, he oversees both Lightwave and it’s sister brand, Broadband Technology Report. He is known in the b2b space as a true innovator, and has had extensive experience in new product launches incorporating custom content, awards programs, and video. Previously he was the Founder and President of Hermes Media & Research, the publisher of Broadband Technology Report, which he sold to Pennwell in late 2011.

Europe

 

Holger Gerisch

holgerg@pennwell.com
+49 8856 8020228

 

Korea

 

Young Baek

ymedia@chol.com
+82 2 2273 4818

China, Hong Kong, Australia

 

Adonis Mak

adonism@actintl.com.hk

 

Taiwan

 

Monica Liu

monica@arco.com.tw
+866 2 2396 5128

Japan

 

Masaki Mori

masaki.mori@ex-press.jp
+81 3 3219 3641

 

Israel

 

Dan Aronovic

aronovic@actcom.co.il