Advertising & Marketing Solutions with Lightwave Online Magazine

Why Advertise on Lightwave?

Influential decision makers in optical communications rely on Lightwave 

For more than 25 years, Lightwave has delivered trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our technically savvy digital magazine, email newsletter, online and event content serves technology vendors, communications carriers and major enterprises with a complete and nuanced picture of the optical communications business environment that other information sources simply don't provide.

Lightwave is a valued information source for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses. Our readers rely on Lightwave to inform their purchasing decisions by a margin of nearly four to one over other fiber-optic communications media. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads.

Lightwave e-zine

  • Frequency: Bi-monthly
  • Audience: 31,000+  subscribers with purchase influence worldwide
  • Content: In-depth technology features, analysis and interviews
  • Advertising options: Display ads, Product Showcase ads, Bellybands, Advertorials

Lightwave Direct e-newsletters

  • Frequency: Three times/week
  • Audience: 37,000 opt-in subscribers worldwide
  • Content: Latest industry news and product announcements
  • Sponsorship options: Exclusive sponsorships with Skyscraper banner and Text ad integrated into editorial content

Lightwave Online

  • Frequency: 24/7/365
  • Audience: 154,000 Page Views/ 38,000 Unique Visitors worldwide per month
  • Content: News, Blogs, Products, Webcasts, Podcasts, White Papers, Technology Features, Editorial Guides, Video
  • Advertising & Sponsorship options: Banners, Text Links, Topic Center sponsorships and Lead-Gen sponsorships

Lightwave's audience includes influential fiber-optic communications decision makers worldwide:



40% OEM/Manufacturing/Suppliers
22% Carriers/Service Providers
36% End-Users
2%   Other

Job Function

38% Engineering/Technical Management
28% Corporate/Business Management
32% Engineering/Technical Staff
2%   Other

Geographic Distribution

56% North America
24% Europe
16% Asia Pacific
4% Middle East/Africa



Meet the Lightwave Sales Team

Business Development Manager - North America and UK

Kathleen Skelton




Kathleen Skelton has been in advertising management roles with Lightwave for over twenty years. She is currently a business development manager and media consultant with focus on four key areas; online strategy consulting, marketing planning, best practice and standard operating procedures in digital media, and metrics management.

Kathleen additionally volunteers in the industry supporting charity events and scholarship fundraising efforts as often as she can.

Ernesto Burden




Ernesto Burden is the publisher of Lightwave.  He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at and on Twitter @aero_ernesto.


Holger Gerisch
+49 8856 8020228



Young Baek
+82 2 2273 4818

China, Hong Kong, Austrailia

Adonis Mak



Monica Liu
+866 2 2396 5128


Masaki Mori
+81 3 3219 3641



Dan Aronovic