Advertising & Marketing Solutions with Lightwave Online Magazine

Why Advertise on Lightwave?

Influential decision makers in optical communications rely on Lightwave 

For more than 25 years, Lightwave has delivered trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our technically savvy email newsletters and online & event content serve technology vendors, communications carriers and major enterprises with a complete and nuanced picture of the optical communications business environment that other information sources simply don't provide.

Lightwave is a valued information source for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses. Our readers rely on Lightwave to inform their purchasing decisions by a margin of nearly four to one over other fiber-optic communications media. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads.

Lightwave Online

  • Frequency: 24/7/365
  • Audience: 118,000 Page Views/ 42,000 Unique Visitors worldwide per month
  • Content: News, Blogs, Products, Webcasts, Podcasts, White Papers, Technology Features, Editorial Guides, Video
  • Advertising & Sponsorship options: Banners, Text Links, Topic Center sponsorships and Lead-Gen sponsorships

Lightwave's audience includes influential fiber-optic communications decision makers worldwide:


36% OEM/Manufacturing/Suppliers
25% Carriers/Service Providers
38% End-Users
1%   Other

Job Function

33% Engineering/Technical Management
31% Corporate/Business Management
36% Engineering/Technical Staff
1%   Other

Geographic Distribution

87% North America
6% Europe
4% Asia Pacific
3% Rest of World

Meet the Lightwave Sales Team

Media Sales Manager - North America and UK

Trey Higgens




Trey Higgens has been involved in publishing for over thirty years, helping companies achieve their marketing objectives with integrated programs consisting of magazine advertising, eNewsletters, Webcasts, White Papers, and Videocasts. He can be reached at

Group Publisher

Tim Hermes




Tim Hermes is a 20-year b2b publishing professional. In his current role, he oversees both Lightwave and it’s sister brand, Broadband Technology Report. He is known in the b2b space as a true innovator, and has had extensive experience in new product launches incorporating custom content, awards programs, and video. Previously he was the Founder and President of Hermes Media & Research, the publisher of Broadband Technology Report, which he sold to Pennwell in late 2011.



Holger Gerisch




Young Baek
+82 2 2273 4818

China, Hong Kong, Australia


Adonis Mak




Monica Liu
+866 2 2396 5128



Masaki Mori
+81 3 3219 3641




Dan Aronovic