Wazee Digital plans to use Paladin's Rights Monitor toolset to strengthen digital rights management (DRM) services on YouTube for video rights holders and content partners, including major college sports organizations.
"Media consumption habits are changing, with fans moving away from watching live broadcasts and instead turning to social platforms for quick highlights, which are often user-generated. Tracking shared or pirated video on YouTube and other platforms - particularly content from popular live events - is a growing concern, especially in sports and entertainment," said Harris Morris, CEO of Wazee Digital. "With more user-generated content being published, Paladin stood out as the obvious choice to manage and protect our content partners' copyrights more efficiently."
Paladin's technology is intended to complement YouTube's Content ID system to make manual content claiming faster and more effective. By integrating Rights Monitor into its workflow, Wazee Digital intends to uncover a greater volume of unauthorized user-generated content on YouTube through active saved searches that enable claims for potentially lost client revenue. Paladin also tracks viewership data and provides content metrics.
Paladin's technology is designed to automatically refresh saved searches every few minutes to make it easier to identify new results and claim trending videos, such as college tournament highlights.