FourthWall Media announced the availability of Reveal 3.0, intended for reporting on TV viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData division, which delivers TV usage data from millions of set-top boxes in 96 markets across the country.
Reveal 3.0 is designed to provide TV usage for all channels, stations and programs, calculated down to the second. Users can create their own reports based on criteria such as ratings, shares, total reach by household, or total minutes viewed. The data will be available on a next day basis, including time-shifted viewership.
