According to Digital TV Research, pay TV revenues in the Asia Pacific region (22 countries) will grow by $10 billion between 2014 and 2020. The research house estimates that pay TV revenues will reach $41.52 billion by 2020.
Cable TV is expected to remain the highest pay TV earner, with revenues at $23 billion by 2020. Digital cable TV revenues are expected to grow by 63% between 2014 and 2020 to $22.54 billion, with analog cable TV falling from $6.20 billion to $560 million.
Overall pay TV penetration is expected to rise from 59.0% of TV households in 2014 to 68.4% in 2020, adding 142 million subs to take the total to 642 million. Digital pay TV penetration is expected to climb from 20.9% in 2010 to 44.2% in 2014 on to 67.0% in 2020. Digital pay TV subscribers are expected to quadruple from 163 million in 2010 to 628 million by 2020.
