According to Digital TV Research, the number of European homes paying a monthly subscription to receive online subscription video on demand (SVOD) OTT packages will climb from 1.78 million in 2010 (0.6% of TV households) to 17.99 million by end-2014 (6.4%) and onto 59.41 million in 2020 (20.7%). The European Online TV & Video report forecasts that 6.8% of Eastern European TV households (11 countries) will subscribe to an SVOD package by 2020, compared with 29.7% in Western Europe (15 countries).
