Online Video: 49 Billion Views in February
According to comScore's (NASDAQ:SCOR) Video Metrix service, 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. Other findings from February include:
- 85.0% of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 4.0 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 33.4% of all videos viewed and 4.5% of all minutes spent viewing video online.