The system not only provides high-quality television programming, but also enables new consumer media services through the blending and personalization of Web and broadcasting content. This new offer, which uses a single equipment rack, supports more than three times as many households than previous versions of the Microsoft Mediaroom-based IPTV solution.
Cinergy MetroNet is the first customer to use the solution and will begin offering Alcatel-Lucent-powered IPTV services to six cities in Indiana, reaching approximately 50,000 potential customers beginning July 26, 2010.
The Alcatel-Lucent IPTV offer, called the Integrated Solution for Microsoft Mediaroom, is a substantially modified version of an existing solution that Alcatel-Lucent has previously deployed in more than 25 [large] networks globally, says a spokesperson. The system uses Internet protocol (IP) technology to transmit the television signals and enables carriers to offer a variety of new services.
"The needs of operators serving smaller customer bases are unique because they often don't need large multi-rack solutions," says Vince Vittore, principal analyst for Yankee Group. "Alcatel-Lucent's approach to this market is unique because it combines a great user experience with a reasonable price point and leverages its experience as a video integrator."
The new Integrated Solution is designed to meet the cost requirements of regional communication service providers (CSPs), such as Cinergy MetroNet, who serve local and regional markets.
Cinergy MetroNet plans to offer its customers multimedia services, such as broadcast TV blended with Web content; the ability to simultaneously record multiple shows while watching another; and the delivery of personalized content, such as weather, traffic, and news.