Bredbaand Nord launches video service over Cisco E-FTTH network

MAY 25, 2007 -- The new video service will provide viewers with 46 analog channels, initially delivered to Bredbaand Nord through an IP link. The new Scientific Atlanta headend will convert the IP programming to analog format for transmission to customers over the utility's fiber network.

MAY 25, 2007 -- Danish utility company Bredbaand Nord has launched video services over a Cisco (search for Cisco) Internet Protocol next-generation network (IP NGN) platform comprising a headend from Scientific Atlanta, a Cisco company, and a Cisco Ethernet fiber-to-the-home (E-FTTH) network. The initial service to customers will provide up to 46 channels of video over a connection specified at 100 Mbits/sec direct to the home with voice and data services to complete a triple-play offering, say the companies.

"Scientific Atlanta and Cisco have extensive experience helping utility companies expand their capabilities beyond legacy services into new, complex areas such as delivering video, voice, and data," contends Carsten O. Jensen, chief technology officer at Bredbaand Nord. "We were very confident they could meet our aggressive launch plan dates, leverage their strong local presence in Denmark for us, and support this important new business initiative based on their experience in providing a system solution for other utility companies that had ventured into the video arena."

Deregulation of the utility industry presents companies like Bredbaand Nord with many new opportunities to expand services. The new video service will provide viewers with 46 analog channels, initially delivered to Bredbaand Nord through an IP link. The new Scientific Atlanta headend will convert the IP programming to analog format for transmission to customers over the utility's fiber network.

Bredbaand Nord is offering broadband services specified at 100 Mbits/sec to subscribers using Cisco point-to-point E-FTTH technology (See "Cisco aims at Ethernet FTTH") with Cisco Catalyst 4500 Series Switches in the access layer and Cisco 7600 Series Routers in the aggregation and core network. Cisco says its Carrier Ethernet and E-FTTH provides the high availability, security, and quality of service required for advanced video delivery such as high-definition video streaming and video downloading. For the subscriber's home, the RTP300 broadband router with integrated phone ports from Linksys, a division of Cisco, allows users to share a broadband connection with several computers and have access to feature-rich telephone services over the same connection, claims Cisco.

At the headend, Bredbaand Nord is deploying a Scientific Atlanta Prisma II optical platform, including 1550-nm transmitters and amplifiers, to help deliver the performance and versatility required for the reliable delivery of its new video service. Additionally, Scientific Atlanta's SciCare EMEA Professional Services is providing systems integration services for the project.


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