OTT beating pay TV in customer experience, but only just
Paywizard is partnering with Ideal Systems, a systems integrator in the Asia Pacific region, to support APAC sales and implementation of Paywizard's Agile back office platform. Agile is designed to support subscription, billing and CRM capabilities for pay TV and OTT operators.
The Agile platform was upgraded in April with new marketing and consumer engagement tools, allowing operators to better track customers at different stages of their subscriber journey and build more targeted marketing campaigns. The two companies will be highlighting the back office suite at Broadcast Asia at the Ideal Systems booth.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
