The U.S. Patent office has approved a patent for FourthWall Media's system and method of substituting parameter sets in self-contained mini-applications. The technology is designed to allow cable operators or any distributor of interactive TV commercials to deploy new interactive ad units without having to test each individual interactive spot.

FourthWall's Ad Widgets interactive advertising platform is designed to allowing advertisers to choose from a variety of certified Ad Widgets that overlay interactive functions on their spot. Functions include targeted billboard overlays, voting and polling, requests for information, and the ability to play longer form video.