SCTE OKs Ad Insertion Recommended Practice

July 18, 2014
The SCTE has approved one ad insertion recommended practice and two MPEG-4 standards. SCTE 130-9 2014, "Recommended Practices for ...

SCTE 130-9 2014, "Recommended Practices for SCTE 130 Digital Program Insertion - Advertising Systems Interfaces," is intended to provide an informative (i.e., non-normative) set of recommended practices for SCTE 130, a standardized and extensible message based interface defining a minimal set of cooperating logical services necessary to communicate placement opportunities, placement decisions, and placement related event data necessary for accountability measurements. Use cases are presented for placement decision messaging, information service messaging, as well as several advanced topics that warranted a more in depth discussion than was offered in the core SCTE 130 suite of standards.

SCTE 193-1 2014, "MPEG-4 AAC Family Audio System - Part 1 Coding Constraints for Cable Television," defines the coding constraints on MPEG 4 AAC, HE AAC, and HE AAC v2 (referred to collectively in this document as the "AAC family") profile audio for cable TV.

SCTE 193-2 2014, "MPEG-4 AAC Family Audio System - Part 2 Constraints for Carriage over MPEG-2 Transport," describes the carriage of MPEG-4 AAC, MPEG-4 HE AAC and MPEG-4 HE AAC v2 (referred to collectively in this document as the "AAC family") profile audio in MPEG-2 transport systems.

All three can be downloaded at http://www.scte.org/standards/Standards_Available.aspx.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

Meeting AI and Hyperscale Bandwidth Demands: The Role of 800G Coherent Transceivers

Nov. 25, 2024
Join us as we explore the technological advancements, features, and applications of 800G coherent modules, which will enable network growth and deployment in the future. During...

Next-Gen DSP advancements

Nov. 13, 2024
Join our webinar to explore how next-gen Digital Signal Processors (DSPs) are revolutionizing connectivity, from 400G/800G networks to the future of 1.6 Tbps, with insights on...

The Road to 800G/1.6T in the Data Center

Oct. 31, 2024
Join us as we discuss the opportunities, challenges, and technologies enabling the realization and rapid adoption of cost-effective 800G and 1.6T+ optical connectivity solutions...

Understanding BABA and the BEAD waiver

Oct. 29, 2024
Unlock the essentials of the Broadband Equity, Access and Deployment (BEAD) program and discover how to navigate the Build America, Buy America (BABA) requirements for network...