Rogers Reorganizing

Rogers Communications (NYSE:RCI) has unveiled a multi-year plan, Rogers 3.0, intended to improve the customer experience and reaccelerate revenue and cash flow growth. The company is creating separate consumer and enterprise business units while retaining the existing media business unit. All customer experience functions including customer care call centers, field operations, go-to-market and online channels will be brought together into one team reporting to the CEO.

The new structure:

• Consumer Business Unit: Rob Bruce, President
• Enterprise Business Unit: Larry Baldachin*, President
• Media Business Unit: Keith Pelley, President
• Customer Experience: Mike Adams*, Chief Customer Officer
• Brand Management: Dale Hooper, Chief Brand Officer
• Strategy, Wholesale & Development: Frank Boulben*, Chief Strategy Officer
• Corporate Affairs: Phil Lind, EVP Regulatory and Vice Chairman
• Legal: David Miller, Chief Legal Officer and Secretary
• Human Resources: Jim Reid, Chief Human Resources Officer
• Finance: Tony Staffieri, Chief Financial Officer
• Information Technology: Linda Jojo, Chief Information Officer
• Network: Bob Berner, Chief Technology Officer

*Interim leader