CloudXtream is a turnkey approach intended to enable the deployment of an end-to-end AIM or nDVR solution in an operator's own data center or hosted private cloud. It uses an Openstack framework deployment model designed to enable deployment of up to hundreds of application instances in minutes. It's also designed to integrate third-party applications directly into the Openstack cloud environment, including DRM, subscriber management, ad servers and other third-party products.

RGB's Openstack, as well as Orchestration business and application logic, are intended to let operators can deploy video services in minutes, rather than weeks. It uses a software defined networking (SDN) approach to deploying video services rather than deploying dozens of individual devices, both chassis and "pizza boxes."