Imagine Launches Cloud Back Office

Imagine Communications has launched LandmarkOSI 8.0. Intended for use in multichannel environments and across diverse geographies, the cloud-based offering of Imagine's traffic and billing system is designed to provide broadcasters, networks and content distributors with sales, CRM, traffic, billing and data analytics capabilities to manage inventory and increase revenue. LandmarkOSI is powered by MediaCentral, an IP-based framework for migrating media and playout functionality to a virtualized cloud environment.