Incognito: OTT Offers More Opportunities than Risks

July 31, 2013
According to Incognito Software's "OTT Challenges and Opportunities" survey, nearly 70% of providers surveyed recognize new business opportunities presented by OTT services, far outweighing the number of respondents who acknowledge the competitive threats. Ot...
According to Incognito Software's "OTT Challenges and Opportunities" survey, nearly 70% of providers surveyed recognize new business opportunities presented by OTT services, far outweighing the number of respondents who acknowledge the competitive threats.Other findings include:


  • Nearly 82% of respondents have already upgraded their network infrastructure to cope with increased subscriber bandwidth usage.


  • On a global level, the most popular strategies employed to manage OTT are fair usage policies (40%), followed by bandwidth caps (34%) and proprietary OTT services (22%).


  • While the majority of respondents agree that OTT allows for the creation of new services and revenue streams, some operators - particularly those outside North America - believe that OTT presents considerable risks.


  • Nearly 62% of respondents reported using only one type of monitoring tool, raising questions about the way providers are analyzing OTT bandwidth consumption.


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