TiVo Eyes Viewer Traits for Targeted Ads

TiVo (NASDAQ:TIVO) Research and Analytics has expanded its advertising optimization solution with Power||Watch, a panel of 48,000 TiVo households that have opted in to their personally identifiable viewing information being collected and respond to monthly onlin...
May 8, 2013
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TiVo (NASDAQ:TIVO) Research and Analytics has expanded its advertising optimization solution with Power||Watch, a panel of 48,000 TiVo households that have opted in to their personally identifiable viewing information being collected and respond to monthly online surveys. Advertisers can look at the TV tuning behaviors of the households based on attitudes and other behavioral characteristics such as intent to purchase a new vehicle, types of favorite movie genres, political affiliation and travel ambitions.Targeting attributes available include:


  • Auto "Plan to Purchase"


  • Moviegoer - Plan to watch "title" in theater


  • Moviegoer - Have watched "title" in theater


  • Moviegoer - Movie genre preference


  • Over-the-top video consumption and preference (Netflix, Hulu, Amazon, etc.)


  • Number of TVs and DVRs in household


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