UK-based PayWizard has launched an end-to-end payment and subscription solution for the pay TV market. Using its modular Payment and Subscription platform, PayWizard combines payment processing, subscriber management technology and real-time customer service operations tailored for the multiscreen environment.The solution is designed to offer payment options across multiple devices, platforms and territories; scale operators' pay revenue streams; offer single sign on and a single payment method across all devices; and enable the creation of marketing strategies based on real-time actionable data.