Social Media Driving Viewers to Television

Aug. 8, 2014
Approximately 25 percent of TV viewers reported being more aware of TV programs due to their social media interactions in a year-over-year comparison from 2012 to 2013, according to a study recently released by Nielsen.  
Approximately 25 percent of TV viewers reported being more aware of TV programs due to their social media interactions in a year-over-year comparison from 2012 to 2013, according to a study recently released by Nielsen. In 2013, 15 percent of viewers said they enjoyed watching television more when social media was involved. As for actual viewing, 11 percent said they watched more live TV, and 12 percent said they recorded more programs in 2013. The average adult watches 5 hours and 10 minutes of live TV and 34 minutes of time-shifted TV per day.

Among Americans 13 and older, over two-thirds of tablet users and half of smartphone users said surfing the web was the number one activity they choose to do while watching their favorite programs. Over 40 percent of tablet owners said shopping or looking up actors, plots athletes were top activities they did while watching TV. In addition, 29 percent of smartphone owners said they emailed or texted friends about a program and 27 percent said they checked sports scores.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

How AI is driving new thinking in the optical industry

Sept. 30, 2024
Join us for an interactive roundtable webinar highlighting the results of an Endeavor Business Media survey to identify how optical technologies can support AI workflows by balancing...

The Road to 800G/1.6T in the Data Center

Oct. 31, 2024
Join us as we discuss the opportunities, challenges, and technologies enabling the realization and rapid adoption of cost-effective 800G and 1.6T+ optical connectivity solutions...

Advances in Fiber & Cable

Oct. 3, 2024
Attend this robust webinar where advancements in materials for greater durability and scalable solutions for future-proofing networks are discussed.

High-Speed Networking Event

Oct. 23, 2024
A Multi-Day online learning event crafted for optical communications professionals specializing in high-speed networking solutions Date: November 12-14Platinum Sponsor: AFLGold...