Streaming to the TV Doubles

According to Horowitz Associates, streaming to the TV is becoming the "new normal" for accessing broadband-delivered video content. In 2013, TV viewers reported spending 5% of their viewing time on the computer, 3% on a mobile device, and 5% streaming content to the TV. In 2014, computer and mobile device numbers stayed relatively flat, while time spent streaming content to the TV set doubled to 10%.

TV viewers surveyed say they spend 20% of their viewing hours streaming content, compared to 13% in 2013. The change has been driven by an increase in streaming directly to the TV set, a trend that the research house hypothesizes will impact viewers' relationships to TV providers and network brands.

Today, 62% of TV content viewers either own a smart TV or can stream content to the TV through another device. Some 31% of study respondents say they spend at least some TV viewing time streaming broadband content to the TV set; those who do stream to the TV spend 30% of their viewing time doing so.