CoxBusiness announced the results of its inaugural small business survey - #SBWsurvey - a national research survey among 605 small business owners and managers in Cox's footprint on business and communication thoughts and behaviors. Results indicate that email is still the most critical communication tool, while social media lags.Among the results:
- 40% of respondents said email is the tool most critical to the success of their daily communication over cellphones, social media and personnel. Social media accounted for only 5% of business owners' and managers' daily communication success.
- Social media lags as part of the marketing mix, as 33% of survey respondents said social media is a non-existent part of their marketing mix.
- Of the small business managers and owners surveyed, 37% said they were keeping up with evolving technology just fine, while 32% said they were trying but didn't think they could really keep up.
- More than half of the owners and managers of small businesses agreed that emerging technology enhances their business as opposed to disrupting it.