38% Use Social TV Apps

Oct. 25, 2012
According to The Diffusion Group, 38% of U.S. adult broadband users currently participate in "social TV" activity at least a couple times per year. Social TV viewing is defined as the simultaneous use of mobile technology (i.e., smartphones or tablets) to communicate and interact with currently viewed TV content or with others regarding said content.Smartphones are the most popular device for social TV engagement, twice as popular as tablets (used by 87% and 42% of social TV users respectively). Only 13% of social TV users use both smartphones and tablets for these activities. Some 56% of social TV users are between the ages of 18 and 34.

Sponsored Recommendations

The AI and ML Opportunity

Sept. 30, 2024
Join our AI and ML Opportunity webinar to explore how cutting-edge network infrastructure and innovative technologies can meet the soaring demands of AI memory and bandwidth, ...

How AI is driving new thinking in the optical industry

Sept. 30, 2024
Join us for an interactive roundtable webinar highlighting the results of an Endeavor Business Media survey to identify how optical technologies can support AI workflows by balancing...

Advances in Fiber & Cable

Oct. 3, 2024
Attend this robust webinar where advancements in materials for greater durability and scalable solutions for future-proofing networks are discussed.

On Topic: Optical Players Race to Stay Pace With the AI Revolution

Sept. 18, 2024
The optical industry is moving fast with new approaches to satisfying the ever-growing demand from hyperscalers, which are balancing growing bandwidth demands with power efficiency...