Rovi (NASDAQ:ROVI) announced a multi-solution deal with Mediacom Communications under which Mediacom will use Rovi Operator Insights, Rovi Ad Optimizer and Rovi Subscriber Analytics. The deployment is intended to provide Mediacom with insights into network performance and viewership trends and help the company more efficiently utilize available ad inventory.
The deal also includes an i-Guide renewal and enables Mediacom to launch new Rovi discovery products on iPads, smartphones, and DTAs respectively with Rovi Guide xD and Rovi DTA Guide. It also extends their intellectual property license so that it now covers set-top boxes, as well as online and mobile devices.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
