Anvato has launched Anvato Watch, a turnkey TV Everywhere platform and mobile application built for multichannel video programming distributors to offer a personalized TV experience to its subscribers.
Anvato Watch is designed to streamline over-the-top (OTT) video operations from live stream generation to playback on desktop and mobile devices, including monetization. Each subscriber receives personalized content based on geographic location, subscription rights, and user preferences.
The cloud-based platform leverages on-premises hardware resources and data, and also features in-stream ad insertion capabilities. It also provides pay-as-you-go pricing and utilizes the video provider's current CDN.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]