According to TiVo's (NASDAQ:TIVO) 2013 Millennial Video Entertainment survey, 36% of Millennials' TV viewing time was spent viewing traditional TV content such as TV shows and live sports. However, unlike previous generations, Millennials - with birth years ranging from the early 1980s to the early 2000s - primarily access video from streaming and subscription services, whether through individual TV channel apps and web sites or streaming services such as Amazon Instant Video, Hulu Plus and Netflix.
Almost three-quarters (72%) of those surveyed report using free online streaming services like Hulu, YouTube and TV network streaming sites, and 60% regularly use subscription VOD solutions like Netflix, Amazon Instant Video, Hulu Plus and HBO GO. Other generations report utilizing free and subscription services 40% of the time.