Ohio-based fiber-optic broadband service provider Horizon says it's making major inroads in the Ohio internet market by announcing a change in its fiber internet offering which doubles the speed of its lowest-priced symmetrical internet service for no additional cost.
The company’s Lightspeed 500 Mbps home internet package will now be offered for the same price as its previous 250 Mbps package.
For 250 Mbps users, this offer means a free upgrade of twice the speed; for 500 Mbps subscribers, it means a discount of $15 per month (or $180 annually).
The move is billed as an aggressive play in the Ohio market that makes Horizon’s services 10-20% less expensive than market competitors, as reckoned by the BSP.
The new service configuration is an extension of Horizon’s Lightspeed internet service, which delivers uninterrupted video calls and streaming.
As reckoned by the company:
The value of the service is that, unlike other services, subscribers get a dedicated fiber-optic connection so users don’t share bandwidth with others in their neighborhood, a typical cause of slower upload and download speeds.
Horizon notes that its Lightspeed internet service was previously offered in 250, 500, and 1000 Mpbs packages, but the company has completely eliminated the lowest tier service. The company is currently offering a discount of up to $400, including free installation, for new customers who’d like to take advantage of this new service offering.
The news comes as part of Horizon’s aggressive fiber-to-the-home (FTTH) network expansions across the Midwest U.S. The BSP notes it recently added a major rural broadband project to its portfolio that will increase high-speed internet access across the state, and is poised to add a multitude of new users in the near future with its new competitive and consumer-friendly service offerings.
Horizon CEO Jim Capuano commented:
“We take great pride in offering industry-best high speeds and low costs, and our latest move is another example of our commitment in those areas. The new offering represents a permanent change to Horizon’s services, not a one-time offer. As prices go up across the market, our customers will find that ours are remaining firm—or in the case of this new announcement, going down in relation to the services offered. It’s a testament to our dedication to serving our surrounding communities with the fast, reliable internet connectivity they require to grow and thrive. ”
