233 million 4K TVs to ship in 2024

June 28, 2019
According to ABI Research, 4K flat panel TV shipments will grow at 13% CAGR to reach 233 million in 2024. As worldwide TV household penetration is quite ...

According to ABI Research, 4K flat panel TV shipments will grow at 13% CAGR to reach 233 million in 2024.

As worldwide TV household penetration is quite saturated, the flat panel TV market has been driven by consumer adoption of TVs with higher resolution, larger screen size, and connected and integrated applications and services. While flat panel TV makers have announced 8K TV sets, it is the 4K TV market that is expected to continue to grow to become the mainstream TV format over the next few years.

Flat panel TV makers including Samsung, Sony, LG, and TCL announced the introduction of 8K flat panel TV models, which are priced between $5,000 and $70,000 depending on the display size.

"The cost of 8K TV sets is far from affordable for most consumers. This will limit the sales volume for the foreseeable future; however, we can expect the price points to decline to a more reasonable level over the next several years just as 4K sets have," said Khin Sandi Lynn, industry analyst at ABI.

However, the lack of content and distribution models are more significant barriers than cost for 8K TV adoption at the moment. Aside from 8K channels provided by Japanese broadcaster NHK, there are no other 8K broadcast channels currently available, although Korean Broadcasting Corp. (KBS) is working toward an 8K broadcast. While streaming service provider Rakuten recently announced its interest to provide 8K content in late 2019, service providers overall are not ready for 8K content, nor is there much incentive for content providers due to limited 8K TV set adoption at present.

8K content also needs larger data files, which creates challenges in content distribution and data management. Versatile Video Coding (VVC), which achieved 34% higher efficiency over HEVC, is currently in the process of standardization. VVC is expected to play a vital role in driving the 8K TV market when the final standardization completes in 2020. 8K is likely to gain momentum only when challenges are addressed and the ecosystem evolves.

"For now, 4K will be the dominant format of the flat panel TV market, and of the content ecosystem as a result. 4K TV household penetration will reach slightly more than half of the TV households in mature markets, and with penetration still relatively low in emerging markets, there is significant room for 4K market growth in the years to come," said Lynn.        

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

On Topic: Metro Network Evolution

Dec. 6, 2024
The metro network continues to evolve. As service providers have built out fiber in metro areas, they have offered Ethernet-based data services to businesses and other providers...

Innovating the network edge with 100ZR QSFP28: The next frontier in coherent optics

Jan. 15, 2025
In this webinar, Juniper Networks, EXFO and Precision Optical Technologies are teaming up to showcase the new 100ZR QSFP28 pluggable coherent technology, exploring its foundational...

State of the Market: AI is Driving New Thinking in the Optical Industry

Dec. 5, 2024
The year 2024 marked an inflection point for AI. In August, OpenAI’s ChatGPT reached 200 million weekly active users. Meanwhile, McKinsey reported that 72% of ...

ON TOPIC: Filling Coverage Gaps, Enhancing Public Safety

Jan. 30, 2025
With the ongoing drive to support AI and the need for high-speed data center interconnection, the call for higher-speed 800G optical technology is emerging. Initially focused ...