According to Parks Associates, 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.
"Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%," said Elizabeth Parks, SVP of Parks Associates. "Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience."
Other findings indicate:
- 67% of U.S. broadband households find receiving alerts when someone enters the home appealing.
- 54% of broadband households find at least one tested energy management use case for the smart home highly appealing.
- 60% of security system owners find the ability to control their security systems using voice appealing.