Consumers Concerned about Data Security

April 25, 2016
According to Parks Associates, 47% of U.S. broadband households are concerned their private information stored on connected devices ...
According to Parks Associates, 47% of U.S. broadband households are concerned their private information stored on connected devices, including smart home devices, could be made public. Another 47% are worried companies will sell their personal information. The research house says both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement, and at the same time alleviate consumers' privacy concerns.
About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

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