Entropic, Audible Magic Partner on STBs

Entropic to Embed Audible Magic's SmartID Technology into STB SoC: At CES, Audible Magic and Entropic (NASDAQ:ENTR) announced the port of Audible Magic's SmartID ACR (automatic content recognition) technology onto the Entropic set-top box (STB) system-on-a-chip (SoC) platform, which gets embedded into STB devices used by MVPDs. Leveraging an ACR-enabled STB, service providers and advertisers gain an opportunity to monetize digital entertainment and give consumers new ways to interact with various brands as they watch live and recorded TV.