FourthWall Gets Targeted Ad Patent

    April 17, 2014
    The U.S. Patent office has allowed a patent for FourthWall Media's "Method of Targeting Broadcast Messages Using Embedded Sets."
    FourthWall_Logo
    FourthWall_Logo
    The U.S. Patent office has allowed a patent for FourthWall Media's "Method of Targeting Broadcast Messages Using Embedded Sets." The technology is intended to allow advertisers to target ads to a set-top box via the MAC address without downloading information to the box in advance. It's also designed to target specific audiences using any broadband device.
    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

    Continue Reading

    Sponsored Recommendations

    March 10, 2025
    The continual movement around artificial intelligence (AI) cluster environments is driving new sales of optical transceiver sales and the adoption of linear pluggable optics (...
    April 10, 2025
    The value of pluggable optics in open-line systems is also becoming more apparent. This webinar describes this trend and explores how such modules can best be employed. Register...
    Oct. 29, 2024
    RURAL BROADBAND:AN OPPORTUNITY AND A CHALLENGE The rural broadband market has always been a challenge for service providers. However, the recent COVID-19 pandemic highlighted ...
    March 12, 2025
    Join us for an engaging discussion with industry experts on the intersection of AI and optics. Moderated by Sean Buckley, editor-in-chief of Lightwave+BTR, this panel will explore...

    New

    Most Read

    Sponsored