At IBC in Amsterdam in September, Genius Digital plans to highlight how data analytics can help the video industry reduce churn, optimize targeting strategies and profitably launch new services.
On-stand demonstrations are intended to provide understanding of audience activity from any platform and device, across linear, on-demand or hybrid services, in real-time. The company also plans to publish a new research project on the state of play of data and the TV industry.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
