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    1. Broadband

    Genius Digital to Tout Analytics at IBC

    July 27, 2015
    At IBC in Amsterdam in September, Genius Digital plans to highlight how data analytics can help the video industry reduce churn, optimize ...
    Genius Digital
    Genius Digital
    At IBC in Amsterdam in September, Genius Digital plans to highlight how data analytics can help the video industry reduce churn, optimize targeting strategies and profitably launch new services.

    On-stand demonstrations are intended to provide understanding of audience activity from any platform and device, across linear, on-demand or hybrid services, in real-time. The company also plans to publish a new research project on the state of play of data and the TV industry.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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