Genius Digital to Tout Analytics at IBC

At IBC in Amsterdam in September, Genius Digital plans to highlight how data analytics can help the video industry reduce churn, optimize targeting strategies and profitably launch new services.

On-stand demonstrations are intended to provide understanding of audience activity from any platform and device, across linear, on-demand or hybrid services, in real-time. The company also plans to publish a new research project on the state of play of data and the TV industry.