MediaKind is collaborating with Telefonica Brazil to integrate Netflix (NASDAQ:NFLX) into the operator's VIVO Fibra IP video service. The service, with more than 350,000 subscribers, uses the MediaKind Mediaroom platform's interactive menu system as part of the subscriber interface.
The software customization is intended to enable VIVO to evolve its media offering and provide access to Netflix into the interactive applications. The deployment, which further extends the longstanding partnership between MediaKind and Telefonica Brazil, is intended to deliver a direct Netflix feed through the VIVO Fibra interactive portal and remove the need for a dedicated device. All VIVO Fibra subscribers now have access to Netflix content across all their devices.
The integration is intended to complement current system architectures and enable VIVO to deliver new features, open up opportunities for monetization, improve operational efficiencies and attract new subscribers.
Clayton Cruz, MediaKind's SVP, Latin America Sales, said: "Today's consumers expect to receive the content of their choice on their own terms, across multiple platforms, at any time - and we can see this through the burgeoning popularity of OTT services throughout Latin America. The growth of these new Internet-based services means that modern middleware platforms must evolve to include OTT-style capabilities. By integrating the Netflix app into our Mediaroom TV platform via a simple software update, we are enabling VIVO to respond in kind, by providing flexible, cost-effective means for them to enhance their IPTV service and deliver access to the best possible multiscreen experiences for their subscribers."