DVEO to demo automated ad substitution

March 30, 2018
At the 2018 NAB Show in Las Vegas, DVEO will demonstrate its artificial intelligence (AI)-based ad substitution solution. The Ad Substituter ...

At the 2018 NAB Show in Las Vegas, DVEO will demonstrate its artificial intelligence (AI)-based ad substitution solution.

The Ad Substituter IP/25 is designed for local ad insertion by broadcasters, telco TV/OTT and cable operators, cruise ships, and hotels. It is a real-time automated digital ad substitution system designed to detect the presence of advertising in digital broadcast media and to replace the ads it finds with designated ads of identical length. It's intended for media that contains no SCTE 35, analog cue tones, or other ad triggers or mark points.

"The Ad Substituter IP/25 looks for ads in an intelligent manner that has proven to be very effective. We have customers who need to change the content and/or language of the incoming ads so they are able to maximize ad revenues, i.e., stations in one country do not want to carry a neighboring country's ads," said Laszlo Zoltan, vice president of DVEO. "Customers can also replace ads that are outdated or irrelevant. Replacement ads can be video clips, static ads or live web sites with changing information."

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