OTT, Pay TV to Reach $283 Billion in 2022

Dec. 5, 2017
According to a Digital TV Research report covering 138 countries, pay TV revenues (subscriptions and PPV) and over-the-top (OTT) revenues ...

According to a Digital TV Research report covering 138 countries, pay TV revenues (subscriptions and PPV) and over-the-top (OTT) revenues (AVOD, SVOD, TVOD and DTO) combined will reach $283 billion by 2022, up by 18% from $239 billion in 2016.

OTT's contribution to the revenue total is expected to increase from 15% in 2016 to 29% in 2022. Its revenues are expected to more than double over this period. OTT revenues are expected to represent 42% of the pay TV total by 2022, up from 18% in 2016.

Pay TV revenues are expected to fall over the same period, although the decline is expected to be very low.

SVOD subscriptions are expected to reach half the pay TV total by 2022, up from 27% in 2016. SVOD subscriptions increased tenfold between 2010 and 2016, and are expected to double by 2022 to 546 million.

Pay TV is not dead, with more than 1 billion subscribers forecast by 2022. North America is expected to lose subscribers, and Europe is expected to be virtually flat. The Asia Pacific region is expected to increase by 92 million subscribers between 2016 and 2022.

China is expected to add 40 million subs; taking its total to 353 million. India is expected to bring in an extra 30 million subscribers, pushing its total to 179 million. China and India together are expected to account for half the global pay TV subscribers by 2022.

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