At the NAB Show in Las Vegas, Verimatrix will be showcasing two additions to its forensic watermarking offerings with the availability of the Standalone VideoMark solution for IP and broadcast networks and the extended server-side watermarking capabilities of StreamMark to support adaptive bitrate (ABR) streaming. The new offerings are intended to complement the issuance of updated watermarking security guidelines from the Ultra HD Forum.
The client-side VideoMark solution is now offered in a configuration independent of the company's VCAS. Also a core component of Verimatrix' VCAS Ultra platform, the Standalone VideoMark solution extends video tracking and forensic identification to work with third-party conditional access (CA) and digital rights management (DRM) systems.
The capabilities of StreamMark have also been expanded to protect premium content delivered via HTTP Live Streaming (HLS) and standard DASH ABR formats to enable early release windows and other premium content business models. The solution is designed to be DRM-agnostic and to integrate with third-party encoder and CDN components to protect unicast over-the-top (OTT) delivery by uniquely marking compressed video files, even if they are encrypted.
"Verimatrix has spent more than a decade developing a comprehensive technical approach to forensic watermarking backed by an unmatched partner ecosystem, and we are very pleased to give operators greater flexibility to leverage our video watermarking solutions," said Verimatrix CTO Petr Peterka. "The pay TV market has now matured to a point where the possible uses of watermarking have really expanded. Network delivery architectures are more robust, complete watermarking ecosystems and workflows are established, and content owners are very interested in new business models that watermarking can enable. We are excited to work with operators and content owners to push the boundaries on adding forensic watermarking to their security platforms."