Comcast and OTT: a Tentative Embrace

Sept. 29, 2015
Perhaps having concluded, "If you can't beat 'em, join 'em," (or rather less likely, perhaps having read this blog of mine from May), Comcast ...
Perhaps having concluded, "If you can't beat 'em, join 'em," (or rather less likely, perhaps having read this blog of mine from May), Comcast (NASDAQ:CMCSA) is testing the idea of bringing OTT video in from the cold. The MSO has launched a beta version of a cross-platform video service dubbed "Watchable." The service curates content from online video networks for display on multiple screens, including the TV set.

The ad-supported service is available to iOS, and X1 users. It's organized by categories, such as Auto, Entertainment, Fashion & Style, Food & Travel, Funny, Gaming, Music, News, Science & Technology and Sports.

Content partners include AwesomenessTV, Buzzfeed, CelebTV, Collective Digital Studio, Defy Media, Discovery Digital Networks, Fast Company, Flama, Future Today, GarageMonkey, GoPro, Jukin Media, Machinima, Maker Studios, Mashable, Mic Media, NBCUniversal, Network A, Newsy, The Onion, POPSUGAR, Red Bull, Refinery29, Scripps Networks Interactive, Tastemade, TEN, TYT Network, Vice, Video Detective and Vox.

Over the course of the experiment, Comcast plans to add content from more sources, make the experience more personalized, and include social media options for content sharing.

About the Author

Ron Hendrickson | Contributing Editor

As BTR's managing editor, Ron keeps the editorial wheels from coming off. He gathers and posts daily news, interviews cable's movers and shakers, and generally keeps his finger on the pulse of the industry. He joined BTR in 2010 and got his start in cable in 1998.

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