Telcos Grow VOD Revenue, Market Share

March 4, 2013
According to the NPD Group, in 2012 more than three-quarters of all transactional VOD movies were rented via cable and satellite TV services; however, telcos grew their share of the VOD-movie-rental market and earned more than twice the amount of movie-rental re...
According to the NPD Group, in 2012 more than three-quarters of all transactional VOD movies were rented via cable and satellite TV services; however, telcos grew their share of the VOD-movie-rental market and earned more than twice the amount of movie-rental revenue per subscriber.Cable operators continued to control 56% of the overall $1.3 billion multichannel video programming distributor (MVPD) transactional VOD-movie market, followed by satellite TV operators (27%), and telcos (18%) in 2012. Telcos, including Verizon FiOS and AT&T U-verse, grew their VOD-movie-rental share 4 percentage points during this time period, according to NPD's "2012 VideoWatch VOD Report." At the same time, cable operators' share declined 4 percentage points, and satellite operators' share increased 1 percentage point. NPD's measurement includes only movies for which a separate additional per-movie-rental fee is charged, and not, for example, movies downloaded as part of a pay TV subscription.Although Comcast and other cable operators lead in the overall number of subscribers, Verizon FiOS and AT&T U-verse also generated more annual VOD movie-rental revenue per subscriber. NPD estimates that in 2012 telcos earned average per-subscriber VOD-movie-rental revenue of $25.29, cable operators garnered $13.83 per subscriber, and DirectTV and DISH Network netted an average of $10.33.

Sponsored Recommendations

Coherent Routing and Optical Transport – Getting Under the Covers

April 11, 2024
Join us as we delve into the symbiotic relationship between IPoDWDM and cutting-edge optical transport innovations, revolutionizing the landscape of data transmission.

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...

FTTx Deployment Strategies

March 29, 2023
Cable operators continue to deploy fiber in their networks at anincreasing rate. As fiber grows in importance, proper choices regardinghow to best fit fiber to the home together...