Visible World Intros tru2way Addressable Ads

Visible World announced the release of a tru2way compliant addressable advertising solution. It's designed to enable marketers to target their TV commercials to relevant audiences based on customized demographic segmentation data.Advertisers can use general demographic data, industry specific data, or their own proprietary data, and use it to deliver different messages to different sets of households. The system works for both live TV ads as well as those replayed through a DVR.The solution is designed to run on a range of middleware solutions across a range of devices, including basic digital TV receivers, advanced set top boxes with DVR capabilities and gateways running tru2way middleware.