BigBand Targets IP Ads

BigBand Networks unveiled an IP-based targeted advertising application. It's designed to increase advertising revenue generated from live TV that is delivered to both set-top boxes and IP-connected devices. With its patented virtual zoning technique, it's designed as a method for digital TV service providers to deliver ads based on targeting criteria most attractive to an advertiser. Ads can be sent to traditional ad zones, to groups of devices based on demographics, or to geographic areas down to zip+4 codes.Featuring the BigBand Media Services Platform (MSP), the network-based application is designed to allow ad delivery to be verified by the service provider's network. The targeted advertising application integrates with existing back-office systems and features dynamic ad insertion for multicast IPTV with virtual zoning. It's also designed to reduce the bandwidth necessary to deliver both zoned and targeted advertising.