8% Get High-Speed Internet, but Skip Video

July 25, 2011
New consumer research from Leichtman Research Group indicates that 8% of U.S. households get a broadband Internet service, but do not subscribe to a multi-channel video service, while 70% of households get both broadband and multi-channel video services. Amon...
New consumer research from Leichtman Research Group indicates that 8% of U.S. households get a broadband Internet service, but do not subscribe to a multi-channel video service, while 70% of households get both broadband and multi-channel video services.Among the group getting broadband but not multi-channel video, 5% don't subscribe to a multi-channel video service because they can watch all that they want on the Internet or in other ways, and 2% specifically mention Netflix as a reason for not subscribing. In contrast, 28% cite cost, 26% say that they don't watch much TV, and 18% say that they have no need for a service.Within the group getting Internet but not multi-channel video, 19% watch online video daily and 55% weekly, compared to 17% daily and 48% weekly among those with broadband and a multi-channel video service. Some 41% with broadband and no multi-channel service rate the ability to watch video online as very important in their decision to get broadband, compared to 37% of those with broadband and a multi-channel video service.The findings are based on a telephone survey of 1,500 households from throughout the United States.

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