BlackArrow Debuts Multi-Platform Dynamic Ads

At the Cable Show in Chicago, BlackArrow is showcasing enhancements to its Advanced Advertising System for centralized, multiplatform advertising management across tablet, smartphone and TV environments. The company also is demonstrating the latest version of its dynamic ad solution for VOD, announced last week.The BlackArrow Multiplatform Advanced Advertising Showcase features new support for iOS- and Android-based tablets and smartphones. The exhibit highlights BlackArrow's suite of placement and ad management controls to provide customers with an integrated workflow for core elements of advanced advertising across multiple platforms, including consistent addressability; integrated inventory allocation and ad packaging; and unified ad management and reporting.BlackArrow also is highlighting new features of its Advanced Advertising System in the context of a live VOD market scenario. The showcase demonstrates dynamic ad insertion using scenarios involving broadcast-window based ad packaging, as well as integrated, "single pitch" workflows.