A collaboration of solution providers aiming to enable monetization of over-the-top (OTT) video today announced the launch of CONNEXUS, an ecosystem and architecture aimed at enabling service providers, content providers and advertisers to deliver monetized video to subscribers in a multiscreen mobile and fixed broadband environment. CONNEXUS is the result of collaboration between Spirent Communications, BroadHop, CommProve and Avvasi as founding members.The group will focus on three primary goals:
- Promoting the notion that service providers need to monetize OTT video and deliver a high quality of experience in order to fund the infrastructure capacity that will meet subscriber demand.
- Leveraging existing standards and associations to define how OTT video is delivered and monetized, and facilitate interoperability within the ecosystem.
- Accelerating the availability of integrated best of breed solutions across the OTT video ecosystem.
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