CONNEXUS Aims to Monetize OTT Video

    Oct. 11, 2011
    A collaboration of solution providers aiming to enable monetization of over-the-top (OTT) video today announced the launch of CONNEXUS, an ecosystem and architecture aimed at enabling service providers, content providers and advertisers to deliver monetized vide...
    A collaboration of solution providers aiming to enable monetization of over-the-top (OTT) video today announced the launch of CONNEXUS, an ecosystem and architecture aimed at enabling service providers, content providers and advertisers to deliver monetized video to subscribers in a multiscreen mobile and fixed broadband environment. CONNEXUS is the result of collaboration between Spirent Communications, BroadHop, CommProve and Avvasi as founding members.The group will focus on three primary goals:


    1. Promoting the notion that service providers need to monetize OTT video and deliver a high quality of experience in order to fund the infrastructure capacity that will meet subscriber demand.


    2. Leveraging existing standards and associations to define how OTT video is delivered and monetized, and facilitate interoperability within the ecosystem.


    3. Accelerating the availability of integrated best of breed solutions across the OTT video ecosystem.


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