Report: Users Don't Care About Live Streaming

May 26, 2011
According to a new report by Strategy Analytics, the debate between cable operators and content creators over live streaming might be a moot point -- because consumers do not value live streaming. "Live video streaming is simply not a coveted feature for cons...
According to a new report by Strategy Analytics, the debate between cable operators and content creators over live streaming might be a moot point -- because consumers do not value live streaming."Live video streaming is simply not a coveted feature for consumers. Of the 60% of smartphone users who ever view video on their mobile device, most engage in content 'snacking' of less than 10 minutes at a time," said Josh Martin, senior analyst in the Strategy Analytics wireless media strategies service. "The only exception is live sports, but most sports leagues have already circumvented the pay TV operators by releasing their own apps offering live streaming."

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