Warner Bros., Facebook Get into the Streaming Act

March 28, 2011
Warner Bros. Digital Distribution is expanding its test offering of movies for rental through its Facebook Movie Pages. Starting today, consumers will be able to rent five additional titles directly through each film's official Facebook Page using Facebook Credi...
Warner Bros. Digital Distribution is expanding its test offering of movies for rental through its Facebook Movie Pages. Starting today, consumers will be able to rent five additional titles directly through each film's official Facebook Page using Facebook Credits. To rent a film, consumers click on the "watch now" icon to apply their Facebook Credits, and within seconds the film starts. The offering is presently available only in the United States.Fans will have control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.

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