SeaChange Subsidiary Delivers Mideast 3D VOD

Multi-screen content aggregator On Demand Group (www.ondemand.co.uk), a subsidiary of SeaChange International (www.schange.com), has completed a deal to deliver theatrical 3D content over UAE provider du's VOD service. On-demand streaming of "StreetDance 3D" is a 3D first for the Middle East and marks the further expansion of On Demand Group's content handling capabilities.du's VOD service, launched in 2009, is managed in partnership with the London-based On Demand Group. In addition to sourcing and processing 3D content, On Demand Group is supporting the movie debut and driving its uptake through a range of on-screen promotions and in-market promotional services.