Multiscreen Demand Big in Western Europe

July 12, 2011
Receiving live TV on a mobile phone, tablet or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in TV Everywhere services, according to Parks Associates' recent consumer survey "Connected Consumer in Eur...
Receiving live TV on a mobile phone, tablet or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in TV Everywhere services, according to Parks Associates' recent consumer survey "Connected Consumer in Europe."The survey indicated that U.K. broadband households were the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on the feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.Among the Western European nations surveyed, household penetration of connected devices, including connected TVs, game consoles, and Blu-ray players, is 30-40%. Game consoles are the most often connected to the Internet; however, Blu-ray players lead all other CE devices in Internet video viewing, with one-third of owners using these devices to watch online movies or TV shows. The survey covered 10,000 broadband households across France, Germany, Italy, Spain, and the U.K.

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