Google Fiber's ever-evolving approach to gigabit broadband provision will change again in its two newest markets. Subscribers in Louisville and San Antonio will still have the chance to sign up for high-speed internet – but Google Fiber won't offer them TV service.
The company pointed to the growing popularity of over the top (OTT) consumption of video in explaining why "we're trying something new in our next two Fiber cities," in the words of a Google Fiber blog posted by Cathy Fogler, head of sales and marketing, access. Google, of course, owns YouTube, which has moved into the streaming video services arena with YouTube TV.
The blog described the internet-only service in a way that might appeal to the generic vision of today's cord cutters. "So you can catch every minute of the big game at the same time you're playing that online multiplayer game, or stream a new movie while editing and uploading your home videos," Fogler wrote.
Fogler added that subscribers in markets where Google Fiber offers television service should not expect their options to change.
"As customers look for new options that better reflect what they value in their entertainment, sports and news, Google Fiber will also experiment with new ways to deliver that value and opportunity," Fogler added. The company has adopted fixed wireless capabilities as among the "new ways" it delivers services (see "Google Fiber closes Webpass acquisition" and "Relax: Google Fiber isn't going all wireless").
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Stephen Hardy | Editorial Director and Associate Publisher
Stephen Hardy has covered fiber optics for more than 15 years, and communications and technology for more than 30 years. He is responsible for establishing and executing Lightwave's editorial strategy across its digital magazine, website, newsletters, research and other information products. He has won multiple awards for his writing.
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