Lightwave Responds

Dec. 1, 1997

Lightwave Responds

Question:

What is Lightwave doing to ensure the Quality and Quantity of Advertising Leads?

Answer:

Lightwave has instituted a new combined reader service and subscription offering that will allow us to begin to capture complete dossier-level information on Lightwave readers service respondents. The data collection starts in December - but by mid-year 1998 we will offer our advertisers ad or ad program specific reports that will include a personalized "BPA-like" statement breaking out their reader service respondents by: type of company, function within company, and by buying authority.

Imaging you sell patch cords. In "your" report you discover that 90% of your respondents not only buy/specify patch cords, but they can also buy/specify splicing products. You might then write your next year`s business plan to include expanding your product line to offer splicers.

The information we are expecting to provide Lightwave`s advertisers will give our marketing partners a significant ROI on their invest ment Lightwave.

There`s more! Also, beginning in January, the new reader service card goes on-line.Then early in 1998, we will have an on-line reader service offering which will allow Lightwave subscribers to e-mail their inquiries "directly" to Lightwave`s advertisers - via a short stop that allows us to capture their name and so forth, so we can process it for further reports, etc.

Lightwave is the hub of activity. Our new marketing strap couldn`t be truer ...

LIGHTWAVE The Hub of Fiber-Optic Connectivity

Sponsored Recommendations

Innovating the network edge with 100ZR QSFP28: The next frontier in coherent optics

Jan. 15, 2025
In this webinar, Juniper Networks, EXFO and Precision Optical Technologies are teaming up to showcase the new 100ZR QSFP28 pluggable coherent technology, exploring its foundational...

On Topic: Metro Network Evolution

Dec. 6, 2024
The metro network continues to evolve. As service providers have built out fiber in metro areas, they have offered Ethernet-based data services to businesses and other providers...

Optical Transceivers in the Age of AI: Impacts, Challenges, and Opportunities

Jan. 13, 2025
Join our webinar to explore how AI is transforming optical transceivers, data center networking, and Nvidia's GPU-driven architectures, unlocking new possibilities in speed, performance...

ON TOPIC: Filling Coverage Gaps, Enhancing Public Safety

Jan. 30, 2025
With the ongoing drive to support AI and the need for high-speed data center interconnection, the call for higher-speed 800G optical technology is emerging. Initially focused ...