Comcast Business entices new customers with gigabit speed, cybersecurity price lock
Comcast Business is giving new customers a few reasons to sign up by offering a five-year price lock guarantee for gigabit speed services coupled with its cybersecurity applications.
For qualifying customers willing to sign a 1-year term agreement, the 5-Year Price Lock Guarantee is available to Comcast Business Internet Advanced (800 Mbps), Gigabit Extra (1.25 Gbps), and 2 Gbps speed tier customers with Comcast Business SecurityEdge.
Comcast Business SecurityEdge helps protect your network's connected devices from malware, phishing scams, ransomware, and botnet attacks.
The guarantee, available to customers from June 24, 2024, through August 21, 2024, lets customers lock in their monthly service charge (excluding equipment, taxes, and fees) for five years.
“For the first time, new customers can get the peace of mind and transparency of a 5-Year Price Lock Guarantee on our best Internet and security packages,” said Eileen Diskin, Chief Marketing Officer for Comcast Business.
Gaining business ground
This new price guarantee offer comes as Comcast Business gains ground in the business services segment—one that the large telcos had long dominated.
Comcast Business reported first-quarter revenues increased due to increased revenue from small business customers.
Higher average rates and increased revenue from medium-sized and enterprise customers drive this. Business Services Connectivity revenue grew 5% to $5.1 billion, up from $2.3 billion in the same period last year.
Comcast Business can drive ARPU further by offering a price guarantee, which includes a gigabit speed bundle and cybersecurity. In addition to gigabit speeds and cybersecurity, Comcast Business is also enhancing its mobile services play.
Comcast Business also offers business continuity platforms, including Connection Pro and WiFi Pro. ConnectionPro, which offers up to 16 hours with powerful 4G LTE backup, could be helpful to a business that’s suffering a power outage. Meanwhile, WiFi Pro can provide business customers with up to four separate networks for connectivity.
All of this comes as the cable MSO faces greater competition from fixed wireless operators offering wireless broadband as an alternative or a replacement to slower-speed copper-based DSL. In the first quarter, large competitors like Verizon added 151,000 new business customers to its broadband wireless service.
Enhancing coax, fiber connectivity
What’s also boding well for Comcast is its commitment to expanding its speeds and reach over its existing coax and growing fiber networks.
On the coax side, Comcast Business recently raised speeds for customers nationwide at no additional cost, reflecting its desire to give business customers its DOCSIS 4.0 capabilities.
New and existing Comcast Business customers can take advantage of the following speed plan increases: Essential: 50 Mbps to 150 Mbps; Standard: 100 Mbps to 300 Mbps; Performance: 250 Mbps to 500 Mbps; Advanced: 500 Mbps to 800 Mbps
The cable MSO continues to raise the bar on the fiber-based business building side.
Comcast Business advanced to fourth place on Vertical Systems Group’s 2023 year-end Fiber Lit Buildings LEADERBOARD, outpacing Lumen, which dipped to fifth overall. Lumen lost its share in this fiber segment due to its spinoff of assets to Brightspeed.
“Comcast moved up to the fourth position, and Lumen moved down to five,” said Rosemary Cochran, principal of Vertical Systems Group. “That was predicated on the fact that Lumen has been spinning off fiber assets in the U.S. to Brightspeed,” Cochran said. “This impacted how fiber-lit buildings are in each of those companies.”
VSG noted that cable operators “significantly grew in net new fiber-lit commercial buildings during 2023.”
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Sean Buckley
Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.