GoNetspeed’s proposed $250M Massachusetts fiber investment highlights the need for streamlined pole attachment reform

May 19, 2025
The service provider maintains that if the state adopts one-touch make-ready (OTMR), it could streamline the pole attachment process and deliver fiber-based broadband faster to communities.

GoNetspeed is on the heels of investing more than $250 million to deliver fiber broadband internet to dozens of communities throughout Massachusetts. Still, the service provider faces the common challenge: a lengthy process to attach new fiber optic cables to existing utility poles. 

This call for pole attachment comes as the company’s investment would represent the provider’s most significant combined investment to date. It would bring service to at least 27 communities, including Haverhill, Beverly, Salem, Quincy, Yarmouth, Barnstable, and many others, with access to a competitively priced fiber-based broadband service.

Jamie Hoare, GoNetspeed's Chief Legal Counsel, said that while the company is committed to its proposal, building a network in Massachusetts is difficult due to outdated laws regarding pole attachments.

“To build our network, we need access to existing utility infrastructure, particularly telephone poles,” he said. “Streamlining that pole attachment process will facilitate broadband expansion in Massachusetts and result in more competition and better prices for residents and businesses in Massachusetts.”

Enter One-Touch-Make-Ready (OTMR)

In Massachusetts, outdated pole attachment rules create many make-ready inefficiencies for emerging entrants like GoNetspeed.

To get on the utility pole in Massachusetts, GoNetspeed must apply for the poles, which the power company and the local telco jointly own.

From there, the utilities survey the pole and determine what work needs to be done to make room for facilities that GoNetspeed wants to install. The utilities then conduct a survey, send a bill to the provider requesting access with a cost estimate, and wait for the pole work to be done.

One way to accelerate the process is the advent of One Touch Make Ready (OTMR). Pioneered by Google Fiber, OTMR is a set of statutes and local ordinances passed by various local governments and utilities in the United States that require the owners of utility poles to allow a single construction crew to make changes to multiple utility wires.

“In Massachusetts, the make-ready process takes several years,” Hoare said. “During the past several years, One Touch Make Ready (OTMR) has become popular nationwide elsewhere.”

Like in other parts of the country, OTMR could streamline the make-ready process in Massachusetts.

“Instead of identifying the pole owner and which poles we want to get on, we will use contractors approved by the pole owners to do the survey ourselves for their review,” Hoare said. “Before they even open the envelope, the pole owner knows it’s an approved contractor that knows the standards, processes, and the pole owners have confidence in their expertise.”

Likewise, after the pole owner reviews the survey, GoNetspeed would use a contractor approved by the pole owners to move facilities around.

With OTMR, GoNetspeed would request a simple change: moving one cable to a different position on a pole. None of these changes would impact existing broadband or power customers.

“We’re not talking about things that would result in customer outages or work up in the power space on the pole,” Hoare said. “Most make-ready work is rearranging work on the pole, so One Touch Make Ready allows service providers to have an efficient way with a single truck roll to address the bulk of the make-ready work.”

Hoare added that while other pole attachment situations would require more complex work in the communications or power space, “OTMR will have a big impact on how long it takes for a broadband provider to activate customers.” 

About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.

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